Post by account_disabled on Mar 7, 2024 3:08:42 GMT
The Handbook and unit guides which told us that people researching what the university offers were finding it difficult to find content about their courses and potential study paths. Our solution was to make the university course handbook available to download on the homepage. Searches for the handbook plummeted. Likewise audiences searched for important dates timetable and calendar. Again what this told us was that people wanted to see what events were ongoing for a particular month at the University but they could not find where this content was housed. Thus we created a widget on the site that allowed visitors to find events and exam times.
Site Search results Think of the Site Search report as a visitor Greece Mobile Number List feedback section of your site. It allows you to identify gaps in your current content strategy or userexperience problems with the website. . Behavior Flow report Where is it BEHAVIOR BEHAVIOR FLOW Questions it will answer Where is your audience going after they have landed on your blog page Has the content been successful in driving people to the next stage of the funnel Behavior Flow We as content marketers often put so much time and effort into driving traffic to our content that we dont put much thought into what happens after theyve consumed it.
Ive been guilty of this many times and when it comes to assessing content performance I would use Behavior metrics such as Bounce Rate or Avg. Session Duration and make assessments on content performance from there. While these metrics are important your assessment of the content performance is only half done simply because as such metrics dont really give you any insight into one of the most important questions content marketers need to be answering How is content contriAll content marketing campaigns need to have goals attached to them. By goals I mean what is it that you want the content to.
Site Search results Think of the Site Search report as a visitor Greece Mobile Number List feedback section of your site. It allows you to identify gaps in your current content strategy or userexperience problems with the website. . Behavior Flow report Where is it BEHAVIOR BEHAVIOR FLOW Questions it will answer Where is your audience going after they have landed on your blog page Has the content been successful in driving people to the next stage of the funnel Behavior Flow We as content marketers often put so much time and effort into driving traffic to our content that we dont put much thought into what happens after theyve consumed it.
Ive been guilty of this many times and when it comes to assessing content performance I would use Behavior metrics such as Bounce Rate or Avg. Session Duration and make assessments on content performance from there. While these metrics are important your assessment of the content performance is only half done simply because as such metrics dont really give you any insight into one of the most important questions content marketers need to be answering How is content contriAll content marketing campaigns need to have goals attached to them. By goals I mean what is it that you want the content to.